I wrote a quick post on why I think General Motors has come back to Facebook advertising.
The Facebook of 2011 is a lot different from the Facebook of 2013. Facebook is data hungry and has teamed up with outside firms to enhance their data targeting specifically with location data and browser history.
This new data will enhance the users experience with Facebook ads. To some, this seems too invasive. However, I appreciate seeing ads related to the things I care about.
Ads about lip balm, nail polish, and chainsaws don’t tickle me pink. More data means more tailored deliverables.
Give GM credit though. Their retreat from Facebook Ads was a PR wound in the side of Facebook and they got the message loud and clear.
Check out the post at Swiftcurrent’s website.